2012 Investor Insights Survey Results
19. Jan, 2012 
20 Comments
Thanks so much to all of you who participated in this year’s Investor Insights Survey! I do this once a year to help me plan and create the content that YOU want. So, it’s important for all of us.
Here are the results of the survey. We had over 1,000 investors take the survey so I feel like we got a great sample. And most importantly, we got great insights!
Section 1: The State of YOU
Are You Actively Investing in Real Estate?
57.4% Yes
42.6% No
If no, why not?
1. No money
2. No funding
3. Don’t know where to start
4. Fear
5. Can’t find a deal
What is your investment strategy?
47.9% Residential Buy/Hold or Fix/Flip
38% Wholesaler/Birddog
36.4% Commercial Buy/Hold or Fix/Flip
19.3% Bulk REO
17.7% Master Lease Options
What is your biggest gripe about real estate investing?
1. Takes too much money
2. Can’t get funding/financing
3. Can’t find good deals/properties
4. Banks
5. The gurus make it look so easy
Section 2: Real Estate Investing Products and Services
Have you purchased a home study course in the last 12 months?
62.4% Yes
37.6% No
Have you attended a live seminar in the last 12 months?
37.1% Yes
62.9% No
Who are your favorite gurus/experts?
1. Susan Lassiter-Lyons (yay!)
2. Dave Lindahl
3. Patrick Riddle
4. Preston Ely
5. Larry Goins
What’s your biggest complaint about the products/services/seminars available for real estate investors?
1. Hard sell/Hype
2. Cost/Expensive
3. Little details always missing from the courses
4. Lack of support
5. No complaints
Section 3: My Content and Products
What would you like to see more of from me?
38.3% Webinars
29.2% Coaching
27% Live Webcasts
26.7% Videos
26.1% eBooks
What topics would you like to see me develop training about?
52.2% Creative Financing Strategies
45.2% How to Raise Private Money
38.6% Commercial Investing
35.8% Due Diligence/Deal Evaluation
29.2% Wholesaling
Section 4: Coaching
Would personal coaching help you achieve your real estate investing goals?
77.3% Yes
22.7% No
What is most important to you in a coaching program?
58.4% Cost
40.4% Credibility of Coaches
39.9% Guarantee of Success
39.6% Access to Coaches
If you could design the perfect coaching program for you what would it include?
68.5% One on One Calls
52% Accountability
43.6% Mastermind Calls with Other Students
42% Step by Step on Specific Deals
38% Partnering on Deals
Section 5: The One Question
If you could ask me one question what would it be?
5 Marriage Proposals (A new record. Thanks but I’m taken!)
Funniest Question: I love your hair. What gives it so much body? (I use Kerastase Chroma Thermique Thermo-Radiance Protecting Milk and blow dry it upside down.)
Best Question: What is the one thing you attribute your success to? (In a word: persistence. I rarely take “no” for an answer and always keep trying to find a way to make it work.)
So, there you have it! The 2012 results. What do you think? Did the responders get it right? Let me know in the comments below…
Looks good Susan,
I enjoyed your course, although I have done all that before as I have been in the business 42 years so I have done double escrows, flipping property many times it is a great way to make fast money as I have before, but the market is flooded with REO’s and Short Sales right now, that system dosen’t work unless there are homes out there like it used to be.Don’t you agree???I am going to go ahead and be optomistic and start again but it will not be near as much fun as it used to be!!!
Evvy
Hey Evvy, I think with the abundance of REO’s and foreclosures out there now is a great time to be investing!
Hey, really interesting to see these results, Susan. Thanks for posting! Really insightful to see a finger on the pulse of where everyone is.
5 marriage proposals??? Wow, that’s awesome!
Well done, Lassy!
…jp
Sure thing jp. Ha! Yes, the previous record was just 3 proposals.
Milk shampoo? That’s a new one on me and I do hair!!! And all of us love SMART women so that does not surprise me on the proposals..
Dean, it’s not milk shampoo it’s a product you put in your hair just before you blow it dry. And thank you for the compliment.
Yeah, I’d love to see a picture of the blow dry. I’m just saying…
Yeah, that’s not gonna happen.
Hey Soos, great survey! I just wanted to say that I’m a witness to this point that you made: “I rarely take “no” for an answer and always keep trying to find a way to make it work.” Love that about you!
Thanks Beezy.
Hey Susan,
Thanks for the result on your annual survey. I think the results was right on the money. Looking forward to more good stuff from you in 2012.
Thanks TLC – I’m working hard on it even as we speak.
Sorry…
Your training is so full of current info that it really is helpful. I thought
“credible guru” was an oxymoron, but You are the exception! I was hoping for more on “wholesaling”, will wait & see. Thanks!
Susan,
I love your information. I have an idea that I didn’t put in the survey. Would you consider doing some webinars or trainings on the psychology of being a real estate investor. In particular, how we can develop that “take no for an answer” attitude you have. I think that would be very helpful especially for us newbies.
Thank you.
hey George, yes! I already have a program in the works called Prosperity Planner Pro that will address all those issues!
Without question, all of the information contained in that survey speaks straight from the heart of my struggles also! I am so excited to join Susan’s team, so that I can turn my life around for the better!
Thanks for all of the great knowledge Susan!
That’s great to hear. Also, would you consider creating a “SLL” members community where your students can communicate and maybe talk about things such as, partnering on deals, becoming private money partners, etc. Again, in a community of only your students.
Thanks again.
Hi George, yes we have community forums for that purpose in InvestorInsightsElite.com and also in Syndication Success.
Hi, Susan
Good Survey. I run with the majority of your respondents in the areas reporting percentages (six out of nine areas.)
I would love to talk with you about the results I obtained searching for bulk REOs from portfolio banks in my county, using your advice and training–and where I go from here.