The Investor Insights

If you’ve read The Investor’s Insights blog for any length of time, you know that I’m a big proponent of marketing to grow your buyer’s list. It’s building this list that is the real key to building an investment business. However, the marketing I recommend is generally working with Internet technologies. And, it seems that [...]

It’s a fact. You must talk to your prospects in words they understand and use or you may as well close up shop right now. Part of the success in using the Internet to market your REI business is knowing what information your prospect is looking for. If you can harness the key words they [...]

Did you know that 80 percent of America is on the cell phone or mobile device? This is a huge opportunity for you to reach prospects where they are all the time – on their phones. Here are my top four mobile marketing tips for real estate investors: 1. Give your prospect location-specific information. Whether [...]

Online search is getting very local and gearing your web content to the local market will help you rank higher in the local search results. Put yourself in a buyer’s shoes. If you’re looking for a piece of property in a particular area, you’re going to search for the keyword plus the location. For instance, [...]

Social media marketing is effective for real estate investors, but it can be a huge time drain if you don’t employ a few timesaving tools. Here are some tools you need to be effective in social media marketing: A service that lets you schedule Tweets, Facebook posts and LinkedIn updates is essential to saving time. [...]