The Investor Insights

Want to know how you can find REI leads on Twitter? Check out this handy dandy tool called Listorious. You can follow lists and communicate with lists without following actual users. You can also search for experts and set up your own profile to get found. Here’s how you can use Listorious to build your [...]

Here’s an A to Z list of the most important elements of REI Marketing. Audience – The first question you should ask before you start a marketing piece or effort. Buyer’s list – Typically the audience you are communicating with. Call to action – Your marketing pieces should always call your audience to action. Deals [...]

This month on The Investor Insights, we’re talking marketing. Part of marketing your REI properties is using squeeze pages or a page between an ad or email and your free or paid info. The squeeze page is there to capture data, so it’s really important. And, there are five elements you should always include in [...]

Last May, I put up a video on How to Build Your Buyer’s List on Facebook. It starts with an ad and ends with a squeeze page. Watch the video here for my introduction. Well, a year has passed and Facebook has advanced even more in the way of helping you run your business. Today, [...]

HubSpot, a leading company in inbound marketing (people find you through search), released an interesting list of 12 mind-blowing stats every marketer should know recently and on it was a no-cost, very effective strategy. It’s blogging. Yes, writing blog posts on what you do. Why is blogging so effective? Because it increases traffic to your [...]