The Investor Insights

Real estate marketing is easy if you spend just a little time with it and don’t believe the myths that you have to pay someone thousands upon thousands of dollars to create your website, write your mailers and generate leads. Let’s look at seven marketing myths you need to overcome for 2012. Myth #1 – [...]

It’s a fact. You must talk to your prospects in words they understand and use or you may as well close up shop right now. Part of the success in using the Internet to market your REI business is knowing what information your prospect is looking for. If you can harness the key words they [...]

Online search is getting very local and gearing your web content to the local market will help you rank higher in the local search results. Put yourself in a buyer’s shoes. If you’re looking for a piece of property in a particular area, you’re going to search for the keyword plus the location. For instance, [...]

Want to know how you can find REI leads on Twitter? Check out this handy dandy tool called Listorious. You can follow lists and communicate with lists without following actual users. You can also search for experts and set up your own profile to get found. Here’s how you can use Listorious to build your [...]

Here’s an A to Z list of the most important elements of REI Marketing. Audience – The first question you should ask before you start a marketing piece or effort. Buyer’s list – Typically the audience you are communicating with. Call to action – Your marketing pieces should always call your audience to action. Deals [...]