About Us

The Investor Insights is a community where people come to learn to invest for income.

Susan Lassiter-Lyons is the Publisher and Founding Editor.

Susan is an American investor, entrepreneur, author, and money coach.

She’s the founder and CEO of Lassiter Marketing Group, a privately held financial publishing company.

Susan started investing 1990 and has had a long career in finance managing private equity funds and real estate syndications.

Susan specializes in identifying public and private investment opportunities featuring asymmetric returns. She has had a successful 28-year history of managing money – both her own and others’.

Some of Susan’s notable accomplishments have been…

  • Founding and managing a private equity fund that delivered gains of $1,104,234.53 to her investors – an average 12.88% return.
  • Advising real estate companies who, as a result of her fundraising framework, have collectively raised more than $300 million in capital since 2004.
  • Managing portfolios that include 45 commercial properties, 17 tech start-ups, 26 cannabis companies, and more.
  • Editor of TheInvestorInsights.com and TheFranklinSociety.com, finance blogs exploring investments in the public and private markets.
  • Editor of CannaVestorLab.com, a cannabis investment newsletter and trade alerts service that realized gains of 300.67% in 2017.

In addition to her investing efforts, Susan is active with several non-profit organizations including the Beagle Freedom Project and Joyful Heart Foundation.

She graduated magna cum laude from Regis University with a B.S. in Business Administration and is a member of Alpha Sigma Nu, the Jesuit Honor Society.

Susan lives in Rancho Mirage, California with her wife Annette and dogs Harper and Hank.


Jade Dumestre is the customer success specialist for Team Insights. She is the one who will help you with all billing and support issues.

She's awesome and has the patience of a saint. We don't deserve her. 🙂

We love to hear from you!

If you have a question or need assistance, please contact us anytime…

How to Get in Touch

Customer Support Email:

Chat With Us On Facebook:

Contact Us by Phone:
(800) 998-6718