How to Close a Private Money Deal

By Susan Lassiter-Lyons | Real Estate

You’ve found a money partner, you’ve made the presentation, and your partner has agreed to invest with you. How do you close the deal? The process itself is pretty much the same every time Prepare the loan package and schedule the closing. Prepare the closing instructions for the title company or the closing attorney, and […]

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Private Money Program Samples

By Susan Lassiter-Lyons | Real Estate

Last week we looked at the fundamentals of how, exactly, a private money program operates and how to determine, exactly, how much to pay invaluable private money partners. Now, it’s time to dig a little deeper into the setup of your investor relations division and create a specific (but flexible) private money program tailored to […]

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Do You Show up?

By Susan Lassiter-Lyons | Real Estate

Every Thursday I have a call for my Accelerate coaching students. Last Thursday was the last one for the month. When I got on the call I was bummed because there were so few students on the call. I have 26 students in the Accelerate program and only 4-5 regularly show up for the weekly […]

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Presentation Psychology

By Susan Lassiter-Lyons | Real Estate

Just like buying and selling real estate, your presentation to a private money partner is a negotiation, and there is always a psychological component in negotiating with someone. Last week we put together your awe inspiring, can’t pass up the deal private money presentation. You have practiced and customized your presentation for each potential partner. […]

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The Private Money Presentation

By Susan Lassiter-Lyons | Real Estate

When you’re raising investment capital, aka private money, it’s helpful to have a kick-ass presentation to share with prospects. This presentation, or “pitch deck,” is your chance to share the high level details of your investment opportunity and give your prospect a great visual representation of the deal. I’ve raised millions with “ugly” presentations and […]

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Negotiating with LIARS

By Susan Lassiter-Lyons | Real Estate

I’ve found in the business of real estate investing, and life in general, that people often lie. I am not saying this to be a Negative Nelly, but it’s true. The trick in overcoming lies in negotiation, especially when you are attempting to Negotiate to Yes, is to spot the liar first, figure out what […]

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