How to Close a Private Money Deal

By Susan Lassiter-Lyons | Real Estate

You’ve found a money partner, you’ve made the presentation, and your partner has agreed to invest with you. How do you close the deal? The process itself is pretty much the same every time Prepare the loan package and schedule the closing. Prepare the closing instructions for the title company or the closing attorney, and […]

Private Money Program Samples

By Susan Lassiter-Lyons | Real Estate

Last week we looked at the fundamentals of how, exactly, a private money program operates and how to determine, exactly, how much to pay invaluable private money partners. Now, it’s time to dig a little deeper into the setup of your investor relations division and create a specific (but flexible) private money program tailored to […]

What’s Your Private Money Program?

By Susan Lassiter-Lyons | Real Estate

When a private money partner asks you how much capital you need for an investment opportunity never, and I mean never, say, “I don’t know, how much do you want to invest?” That’s a recipe for disaster. You don’t want your prospect to feel like they have some control of your transaction, because they really […]

Do You Show up?

By Susan Lassiter-Lyons | Real Estate

Every Thursday I have a call for my Accelerate coaching students. Last Thursday was the last one for the month. When I got on the call I was bummed because there were so few students on the call. I have 26 students in the Accelerate program and only 4-5 regularly show up for the weekly […]

Presentation Psychology

By Susan Lassiter-Lyons | Real Estate

Just like buying and selling real estate, your presentation to a private money partner is a negotiation, and there is always a psychological component in negotiating with someone. Last week we put together your awe inspiring, can’t pass up the deal private money presentation. You have practiced and customized your presentation for each potential partner. […]

The Private Money Presentation

By Susan Lassiter-Lyons | Real Estate

When you’re raising investment capital, aka private money, it’s helpful to have a kick-ass presentation to share with prospects. This presentation, or “pitch deck,” is your chance to share the high level details of your investment opportunity and give your prospect a great visual representation of the deal. I’ve raised millions with “ugly” presentations and […]

Negotiating with LIARS

By Susan Lassiter-Lyons | Real Estate

I’ve found in the business of real estate investing, and life in general, that people often lie. I am not saying this to be a Negative Nelly, but it’s true. The trick in overcoming lies in negotiation, especially when you are attempting to Negotiate to Yes, is to spot the liar first, figure out what […]

Negotiating for Sellers

By Susan Lassiter-Lyons | Real Estate

Ever play the position of keeper in soccer? The keeper, or ‘goalie’, is much like a seller in real estate – it’s a fascinating concept, bear with me. Those viewing the US Women’s National Team from the stands or on TV tend to consider Hope Solo, their rock star keeper, the last line of defense. […]

FreedomSoft Review

By Susan Lassiter-Lyons | Real Estate

EDITOR’S NOTE: This post was originally published January 20, 2010 and has been completely updated for accuracy and all the awesome new stuff that FreedomSoft can do! So, I’ve been a fan of FreedomSoft for years (as you can see by the 2010 review below). In 2015 my very close friend Rob Swanson bought FreedomSoft from […]