Strategies and Tactics: Timeliness vs. Timelessness

By Susan Lassiter-Lyons | Real Estate

Today I want to spend a few minutes talking about a couple of different concepts that people often either confuse or just don’t get.

Screen Shot 2015-01-22 at 10.51.25 AMI bring this up because I recently had someone tell me that my Portfolio Loan Blueprint that I published in 2009 was out of date, that it wasn’t current for today’s investing market and they wanted to know whether I had “anything that was more recent.”

My first thought was, “Really?”

Within the last couple of weeks I bought a business book with a publication date of 1984 called The Best Seller by D. Forbes Ley.

Nope, that’s not a typo… 1984. And let me tell you, it is a very valuable, informative book filled with incredible strategies for successful selling.

You might think that a book that is more than 30 years old wouldn’t be relevant to today’s business world, but you would be wrong. You know why? Because the fundamental strategies Ley outlines are timeless. Sure, some supporting examples might not be so timely anymore, but the strategies are timeless.

Get the difference?

Good, solid strategies, no matter the industry or business, don’t change. They are foundational.

Proven strategies work no matter what.

Tactics, however, will change and are more timely.

They will adjust to reflect what’s happening with people, with the economy, in an industry or in a market. I can tell you that I’m putting into practice things I’m learning right now from this book, first published 30 years ago.

So when someone asks if I have “nothing more recent” to offer because one of my books or training courses is a few years old, I can whole-heartedly say, it doesn’t matter.

It just doesn’t matter if something is a few years old as long as the strategies are sound and effective. The tactics may adjust or have an updated stance, but one tactic does not discount the entire strategy.

It’s important to understand the difference in these concepts: timeliness vs. timelessness and strategy vs. tactic.

There are countless books that have been around for decades or longer that are still considered cornerstones of success and we’re reading them over and over again. Why? Because the fundamentals are bang-on. Think, Zig Ziglar, Dale Carnegie, Napoleon Hill, Michael Gerber, Tony Robbins, Seth Godin, and on and on (insert your favorite business book here).

I could list hundreds more. Heck, for that matter look at the Bible. The fundamentals are timeless but as society changes and evolves, we update the application to reflect where we are today.

Yeah, in some cases there may be an updated version or revision of one of these books. But in most cases, even when you see a revision, the foundational elements don’t change. The application may change. The tactic may change. We keep going back to the basics to understand where success begins. But don’t confuse a strategy with a tactic.

The strategy is the “what,” the tactic is the “how.”

What are you trying to do vs. how are you going to do the “what.”

It’s up to you to take the foundational strategies and apply them to your own life and your own situation. The fundamentals can be given to you, but the implementation is on your shoulders. (image: Steve Fogg)

Did you get your own copy of my book, Getting The Money: The Simple System for Getting Private Money for Your Real Estate Deals? No? What are you waiting for? Don’t wait… get it now:

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(1) comment


Great statement ! I agree 100%

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