The Investor Insights

Online search is getting very local and gearing your web content to the local market will help you rank higher in the local search results. Put yourself in a buyer’s shoes. If you’re looking for a piece of property in a particular area, you’re going to search for the keyword plus the location. For instance, [...]

Social media marketing is effective for real estate investors, but it can be a huge time drain if you don’t employ a few timesaving tools. Here are some tools you need to be effective in social media marketing: A service that lets you schedule Tweets, Facebook posts and LinkedIn updates is essential to saving time. [...]

Want to know how you can find REI leads on Twitter? Check out this handy dandy tool called Listorious. You can follow lists and communicate with lists without following actual users. You can also search for experts and set up your own profile to get found. Here’s how you can use Listorious to build your [...]

Here’s an A to Z list of the most important elements of REI Marketing. Audience – The first question you should ask before you start a marketing piece or effort. Buyer’s list – Typically the audience you are communicating with. Call to action – Your marketing pieces should always call your audience to action. Deals [...]

This month on The Investor Insights, we’re talking marketing. Part of marketing your REI properties is using squeeze pages or a page between an ad or email and your free or paid info. The squeeze page is there to capture data, so it’s really important. And, there are five elements you should always include in [...]