Investor Insights | Income Investing

We Want More.


More Income. More Fun. More Experiences. More Peace of Mind.

More Freedom.

Here at the Investor Insights, we focus on passive, income investing strategies because we believe that more income gives us more of... everything. So, what are these "insights" all about?


The capacity to gain an accurate and deep intuitive understanding of a person or thing. 

You know that saying, "We know a thing or two because we've seen a thing or two?" It's kinda like that.

After 28 years testing and investing in just about every strategy out there, I keep coming back to one thing...

It's The Income, Stupid.

When you join our elite crew of income seekers, you'll start seeing it, too. All around you... all sorts of places to invest your money.

But not many widely-known places to put your money to work for you.

And that's where we come in.

Here at the Investor Insights, we put our money to work in real estate, stocks, options, peer to peer lending, crowdfunding, bonds, private hedge funds, royalties, tax liens, and more.

Our Track Record

Here's just a sample of what we've accomplished in the last year from our income only investment model:

  • Cash flow from other people's property investments between 9% – 27.5%.
  • 179% – 300% returns from microcap (penny) stocks.
  • An average of $700 a month in income making small, simple stock option trades once or twice a month.
  • 9.6% investing in public company debt.
  • 7.5% – 20% on private loans and notes on peer to peer lending platforms.
  • 14% to 3x on angel investments in private start-up companies.

We're on a mission...

Featured Insights

What Our Elite Members Say...

Susan offers hands down the most amazing value for money making information on the market. I've purchased 3 of her programs and could not have been happier. But the valuable information that she provides won't just manifest into your personal investing success - you have to commit to action. If you can't honestly say to yourself that you are ready to be scared as hell about doing something totally new, then do yourself a favor and don't join. Keep up the great work, Susan!

Christian Phillips

Elite Member

Susan Lassiter-Lyons often catches something special about investing that her mortal followers don't. She's enlightened me on a number of things over the years.

Daniel Ng

Elite Member

Susan is so informative and helpful. She's trustworthy and tells it like it is, without sugar coating. It's refreshing to get investing info from someone you actually trust!

Jesse Erickson

Elite Member

Thanks very much for all of your info/teaching and exhaustive research on behalf of all of us in Elite. I am very grateful to you. And so is my portfolio!

Mike Goodman

Elite Member

Wow. Your Elite training on selling covered calls just added an extra $600 to my MONTHLY income. I can't believe this is legal.

Sharon Phipps

Elite Member

Susan, you consistently over-deliver timely, targeted, concise, value-add content for investors of all classes and knowledge levels. As a long-term student I have observed the exceptional quality of your deliverables - ranging from blog posts, webinars, videos, and systems - all with the highest degree of professionalism and integrity always with the best interests of your students in mind. You have succeeded in raising the bar to a standard that is far out of reach of your competitors. Keep up the GREAT work - we need you!

Andrew Marshall

Elite Member

Hey, it's Susan

I'm Susan Lassiter-Lyons, the publisher and founding editor of the Investor Insights. I began investing in 1990 and had a long career in finance managing private equity funds and real estate syndications.

I've had a successful 28-year (and counting!) history of managing money – both my own and others’.

My highlight reel includes…

  • Founding and managing a private equity fund that delivered gains of $1,104,234.53 to my investors – an average 12.88% return.
  • Advising real estate companies who, with my fundraising framework, have collectively raised more than $300 million in capital since 2004.
  • Managing portfolios that include 45 commercial properties, 17 tech start-ups, 30 cannabis companies, and more.
  • Running, a cannabis investment newsletter and trade alerts service that realized gains of 300.67% in 2017.

I "retired" early and live in Rancho Mirage, California with my wife Annette and our two dogs.

I absolutely love leading this crew of Elite income investors and on behalf of all of us... welcome!