The Investor Insights

Here’s an A to Z list of the most important elements of REI Marketing. Audience – The first question you should ask before you start a marketing piece or effort. Buyer’s list – Typically the audience you are communicating with. Call to action – Your marketing pieces should always call your audience to action. Deals [...]

This month on The Investor Insights, we’re talking marketing. Part of marketing your REI properties is using squeeze pages or a page between an ad or email and your free or paid info. The squeeze page is there to capture data, so it’s really important. And, there are five elements you should always include in [...]

Last May, I put up a video on How to Build Your Buyer’s List on Facebook. It starts with an ad and ends with a squeeze page. Watch the video here for my introduction. Well, a year has passed and Facebook has advanced even more in the way of helping you run your business. Today, [...]

HubSpot, a leading company in inbound marketing (people find you through search), released an interesting list of 12 mind-blowing stats every marketer should know recently and on it was a no-cost, very effective strategy. It’s blogging. Yes, writing blog posts on what you do. Why is blogging so effective? Because it increases traffic to your [...]

Have you ever tried to lose weight? Remember that number “if I could just get to” that would make your life better. That number wasn’t necessarily the right number, but it was your goal – even if it was unrealistic. And, as you started working on that goal weight, you realized it needed adjustment. So, [...]